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Practical articles on translation quality, AI in regulated content, terminology and market entry, written by the linguists and project leads who do the work.
The language is the same, and the geographic market is the same, but there are different cultural contexts and emotional triggers involved. This wasn’t a translation problem.
Five HCP campaign concepts for a first-line oncology combination therapy arrived for French adaptation with a strategy sheet explaining the visual logic, wordplay, and creative intent behind each one.
A pneumococcal vaccine entering the French market needed its HCP messages adapted for medical representatives in France, with claims that were structured to work in a conversation, not just on a slide. The regulatory bar for what can be said to a French physician differs from what the English source was built for.
A global pharmaceutical company’s HCP interaction training deck covers value transfers, product sample management, and off-label promotion rules, all governed by local law. For France, the training needed to carry DMOS-specific language that the English source didn’t contain.