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Marketing Transcreation: Why Creative Campaigns Require More Than Translation A fintech holiday campaign needed to promote money transfers as a way to maintain ties with home, targeting French-speaking audiences in North African markets. On the face of it, it doesn’t sound all that complicated, but in reality, it posed a real challenge, because the English
Beyond Strings: Why Engineering Software and Industrial Systems Require Technical Understanding to Localize A few years ago, a US engineering software company contacted us about localizing their software and website. They had an industry-leading product and were working with a language service provider. European sales should have been strong. In fact, they were struggling. Engineer
Why and How to Effectively Translate Marketing Content for Your International Audience Expanding your business into international markets opens up a world of opportunities, but it also brings unique challenges, particularly when it comes to communicating effectively with diverse audiences. But how to effectively translate your marketing content? This is essential to ensure that your